How to Fix The Broken Gaming Market

How to Fix The Broken Gaming Market

If you’ve found this article about How to Fix The Broken Gaming Market, then it is also likely you are familiar with the following types of articles:

“Trailer Leaked”

“In-game footage leaked”

“Redditors scan shows hidden character files”

That’s not a leak

That’s a marketing strategy designed to make users feel like they have access to information others don’t have access to. It provokes an emotional reaction from the reader who is passionate about the game being discussed, or it provides a feeling of exclusivity for a new title. Read on to learn how it works.

It’s a two-layered marketing system

The exclusivity of the platform publishing the article charges less money for exclusive rights while the gaming company attempts a viral “comment and share” session with users thinking they are providing inside information to friends. This saves the game publisher money and gets account activity for the article publisher, it’s a win-win for them, and a loss for you.

The obvious question

Why take the less expensive approach to market a video game, if you’ve poured your heart and soul into developing a title the public will love?

It’s cheaper than paying for advertising, which means they probably don’t have much cash on hand or didn’t really care about the game, just the cash they would make from it. This usually means their game can’t stand on its own merit for quality, and investors held back from it. These games need hype to sell, so they work with YouTubers, video game e-zines, small publishers, and streamers. That’s how they do it.

Don’t buy games that are advertised this way

Unless you’ve seen actual gameplay footage (not trailers, not action cameras), you should question why the developer team needed the hype. Only consider it once you have seen a person controlling the game, showing actual gameplay. A reason the game might be worth buying is the validity of past projects from the team and their work, otherwise, you’ll be playing the game till the end of the hype wave (1-2 months on average), the player base will disappear, and shortly after, the developer team will disappear with the cash they pulled in.

@HxHippy

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